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Case Study

Froovo

Real Estate Operating System

Web AppSaaSAWSCognitoGraphQLAIStripe

The Problem

Real estate professionals juggle multiple disconnected tools for CRM, transactions, documents, commissions, and scheduling. This fragmentation leads to lost leads, missed follow-ups, and hours spent on manual data entry between systems.

The Solution

A unified real estate operating system that consolidates every workflow into one premium, AI-enhanced platform. Froovo replaces 5-7 separate tools with a single system designed specifically for how real estate professionals actually work.

Key Features

What Froovo Does

Full CRM with lead tracking and pipeline management
Transaction management with milestone tracking
Document generation and e-signature workflows
Commission calculations and split management
AI-powered scheduling and follow-up automation

Product Vision

Replace the fragmented real estate tech stack with a single, intelligent operating system that grows with agents from their first deal to running a full brokerage.

Core Features

Under the Hood

Contact and lead management with smart scoring
Transaction pipeline with automated milestones
Document templates and e-signature integration
Commission tracking with brokerage split rules
AI assistant for scheduling and client communication

Technical Direction

AWS-powered backend with Cognito authentication, GraphQL API, and Stripe billing for subscription management. The architecture supports multi-tenant deployment for individual agents, teams, and full brokerages.

Tech Stack

ReactGraphQLAWS AmplifyCognitoDynamoDBStripe

Business Model

SaaS subscription with tiered plans for agents, teams, and brokerages

Current Stage

Built. Core CRM, transaction management, and document workflows are live.

Roadmap

  1. 1Advanced analytics and reporting dashboard
  2. 2Mobile companion app
  3. 3Brokerage-level admin tools
  4. 4AI assistant and predictive lead scoring

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