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Website Optimization
Optimizing Your Meta Tags
Meta tags were originally created to help search engines find out important information about your page that they might have had difficulty determining otherwise. For example, related keywords or a description of the page itself.
Many people incorrectly believe that good meta tags are all that is needed to achieve good listings in the search engines, which is entirely incorrect.
While meta tags are usually always part of a well optimized page they are not the be all and end all of optimizing your pages. In the early days of the web people were able to get great listings from optimizing just their meta tags, but the increasing competition for good search engine listings eventually led to many people spamming the search engines with keyword stuffed meta tags. The result is that the engines have changed what they look at when they rank a web page.
That being said, there are two meta tags that can help your search engine
listings - meta keywords & meta description.
What they look like:
Description Meta:
<META NAME="description" content="This would be your description of what is
on your page. Your most important keyword phrases should appear in this
description.">
Keywords Meta:
<META NAME="keywords" content="keywords phrase 1, keyword phrase 2, keyword
phrase 3, etc.">
Where they belong:
The correct placement for both meta tags is between the <HEAD> and </HEAD> tags within the HTML the makes up your page. Their order does not really matter, but most people usually place the description first then the keywords meta.
Tag limits:
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We recommend that your Keywords Meta not exceed 1024 characters including spaces.
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We recommend that your Description Meta tag not exceed 250 characters including spaces.
Meta description tips:
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Make sure you accurately describe the content of your page while trying to entice visitors to click on your listing.
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Include 3-4 of your most important keyword phrases. Especially those used in your title tag and page copy.
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Try to have your most important keywords appear at the beginning of your description. This often brings better results, and will help avoid having any search engine cut off your keywords if they limit the length of your description.
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