When you started your company or developed your products,
you no doubt sat down with your friends, relatives and business partners and
discussed the needs of your target audience. You would have been foolish to
stubbornly press ahead with your products without first testing the market
to see if there was a demand. Likewise, when you start out on your SEO
campaign it is important to brainstorm search phrases that are likely to
bring qualified visitors to your website. Sit down with your co-workers and
business partners and discuss which keywords are relevant to the products
and services you offer. Compile an initial list of 5-10 search phrases that
you feel best represent your company and which you believe people would type
into a search engine when trying to find you. Consider the following factors
when brainstorming:
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Is your audience likely to search
for industry standard terms or simple layman phrases?
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Which of your products are in
stock? There is no point targeting search phrases that are popular if you
don’t actually stock that item.
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Which products have the highest
profit margin? If you had just a $0.20 mark-up on a very popular product,
could you sell enough online to make a profit? A product that is less
searched but has a higher profit margin would be easier to obtain a search
engine ranking and would yield higher revenues.
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Identify your biggest competitors.
View competitor websites and see which products they appear to target;
which search phrases do they have rankings for?
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