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Keyword Optimization
Optimizing for the Correct Keywords
To get listed correctly in the search engines each page of your site that
you want listed needs to be optimized individually.
Since the keywords that you decide to target will be used throughout the
optimization process choosing the right keywords is essential.
Choosing the wrong keywords means your target customers will not find you
in the search engines. How will you sell your product or provide services to
potential customers if they never visit your site?
Since the keywords you choose to optimize your pages with are so important we have put together some tips to help you make sure that you make the right choices. You should utilize these tips when selecting keywords for each page that you plan to submit to the search engines.
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Think "specific keyword phrases" not "keywords". Why? Due to the extreme amount of competition for general terms in the search engines, if your keyword phrases are too general it is very unlikely you will rank well in the search engines. You stand a far better chance to rank well for specific phrases where there is less competition. The resulting traffic, since it is more highly targeted, should also be much higher quality too!
Try to think like your target audience. What would they search for when looking for the page you are optimizing? It is very easy to fall in the trap of coming up with a short list of what YOU would search for, but what about everyone else? They will not necessarily use the same keywords as you. You should try to come up with as many keyword phrases as you can think of that relate to the page you are optimizing. Try asking a few friends and family what they would search for when searching for a site like yours.
Check out your competition for ideas. Do a search using
keywords that you already know you want to target and click through on the
top sites that come up. Once on the site view the source HTML code and view
the keywords they have in their meta tags - this should give you many more
ideas! Make sure to only use keywords that relate to YOUR site or page. To
view the HTML code simply click the 'View' at the top of your web browser
then select 'Source', or 'Page Source'.
You should develop a list of keyword phrases, following the tips on this page, for each page that you optimize for the search engines.
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